A mixed-reality campaign for YSL Beauty, celebrating the Beach Resort pop-up in East Hampton, Summer 2024.

  • Client

    YSL Beauty / L'Oréal Group

  • Project

    YSL Beauté Beach Pop-Up Summer 2024

  • Year

    2024

  • 3D Production

    Dreampop Studios

Shot on location in the Hamptons, the video places a surreal CGI surfboard on the beach—upright, still, catching the light. A subtle shimmer hints at something more.

Live footage and CGI are woven together into a moment that feels both grounded and surreal.

New York
New Zealand