We partnered with Tiffany & Co. on a global campaign for Summer 2025, creating a series of CGI animations for storefront digital screens worldwide, including the Fifth Avenue Flagship Store in New York City.

  • Client

    Tiffany & Co.

  • Year

    2025

  • Project

    Tiffany & Co. Summer 2025 Global Campaign

  • Creative Direction

    Ayelet Gat

  • Our Role

    3D Production, Direction, Design Development, Animation, Post-Production

  • Animation

    Maximilien Vert, Greg Cooper

Drawing inspiration from Jean Schlumberger’s archival flora and underwater sea floor creatures - tulip, dandelion, orchid, starfish and sea urchin – we reimagined these forms within a mesmerizing, ocean-inspired world of dynamic, moving water and colorful, glass-like textures.

We developed a series of animations tailored to Tiffany’s global storefront formats, leading the creative and technical direction across the full 3D pipeline - from concept and art direction through modeling, animation, lighting, and final delivery. The resulting visuals merge botanical and aquatic forms within a refined ocean setting, creating a sense of fluidity, movement, and quiet elegance.

The campaign was displayed across locations worldwide, including the Fifth Avenue flagship in New York City, as well as high-profile retail destinations in Barcelona, Manila, and London.

New York Fifth Avenue Flagship Store Main Entrance
Greenbelt 3 - Ayala Malls, Manila, Philippines
Blooming Orchid
Glass Dandelion
Glistening Starfish
Glistening Sea Urchin
New York Flagship Corner Displays Close-Up
New York Flagship 57th Street Entrance Close-Up
New York
New Zealand