We were excited to partner with Tiffany & Co. on a global campaign for Summer 2025 across their storefront digital screens worldwide, including at the Fifth Avenue Flagship Store in New York City.

  • Client

    Tiffany & Co.

  • Year

    2025

  • Project

    Tiffany & Co. Summer 2025 Global Campaign

  • Creative Direction

    Ayelet Gat

  • Our Role

    3D Production, Direction, Design Development, Animation, Post-Production

  • Animation

    Maximilien Vert, Greg Cooper

Drawing inspiration from Jean Schlumberger’s archival flora and underwater sea floor creatures - tulip, dandelion, orchid, starfish and sea urchin – we reimagined these forms within a mesmerizing, ocean-inspired world of dynamic, moving water and colorful, glass-like textures.

The project’s deliverables included a series of animations tailored to fit a variety of Tiffany’s digital screens. We led a team of 3D artists and animators, overseeing the 3D creative and technical process – from 3D direction, art direction, modeling, animation, lighting and texturing. The resulting visuals seamlessly merged the botanical and aquatic forms within a simple yet elegant ocean setting, bringing a sense of movement, fluidity and joy to Tiffany’s global storefront displays.

The campaign was displayed across locations worldwide, most notably at the brand’s iconic Fifth Avenue store in New York City, and extended to high-profile destinations including Barcelona (Passeig de Gracia), Manila (Greenbelt 3 Mall), and London (Harrods).

New York Fifth Avenue Flagship Store Main Entrance
New York Flagship Corner Displays Close-Up
New York Flagship 57th Street Entrance Close-Up
Greenbelt 3 - Ayala Malls, Manila, Philippines
Blooming Orchid
Glass Dandelion
Glistening Starfish
Glistening Sea Urchin
New York
New Zealand