We were excited to partner with Tiffany & Co. on a global campaign for Summer 2025 across their storefront digital screens worldwide, including at the Fifth Avenue Flagship Store in New York City.
Drawing inspiration from Jean Schlumberger’s archival flora and underwater sea floor creatures - tulip, dandelion, orchid, starfish and sea urchin – we reimagined these forms within a mesmerizing, ocean-inspired world of dynamic, moving water and colorful, glass-like textures.
The project’s deliverables included 2 x 60s animations, 2 x 30s animations and 5 x 10-15s animations, tailored to fit a variety of Tiffany’s digital screens. We led a team of 3D artists and animators, overseeing the 3D creative and technical process – from 3D direction, art direction, modeling, animation, lighting and texturing. The resulting visuals seamlessly merged the botanical and aquatic forms within a simple yet elegant ocean setting, bringing a sense of movement, fluidity and joy to Tiffany’s global storefront displays.
The campaign was displayed across locations worldwide, most notably at the brand’s iconic Fifth Avenue store in New York City, and extended to high-profile destinations including Barcelona (Passeig de Gracia), Manila (Greenbelt 3 Mall), and London (Harrods).
