The project featured a two-part animation: a dynamic ocean-inspired backdrop and a rotating series of five floral and marine-themed visuals: tulip, dandelion, orchid, starfish, and sea urchin. The ocean scene was rendered in Tiffany’s signature blue, contrasted with vibrant orange to evoke the energy of summer. These animations seamlessly blended botanical and aquatic motifs, bringing a sense of joy and fluidity to the storefront displays.
The campaign was displayed in key Tiffany & Co. locations worldwide, including New York, Barcelona (Passeig de Gràcia), Manila (Greenbelt 3 Mall), and London (Harrods).