We were proud to have partnered with Target on a U.S. nationwide rollout of custom 3D assets and animations for seasonal campaigns including Valentine’s Day, Easter, and more.

As part of Target’s 2026 seasonal campaigns, we were commissioned to create a custom library of colorful and joyous 3D assets, character animations, and environmental graphics across in-store retail experiences nationwide.

A key part of the work was the Valentine’s Day and Easter “Sugar Shop” campaign We developed two hero characters, a pink heart-shaped character for Valentine’s Day and a cheerful yellow bunny for Easter. Installed in prominent displays across store aisles, the characters helped promote a range of seasonal sweets and gifts including chocolate bunnies, Easter eggs, candy, cards, flowers, and other festive treats.

In addition to the “Sugar Shop” campaign, we created complementary 3D assets and graphic elements for gardening, apparel, and back-to-school promotions, each tailored to its own seasonal theme and color palette.