To celebrate the launch of the Samsung Galaxy S25 Edge, we crafted a surreal CGI campaign that highlights the phone’s ultra-thin profile and refined elegance within a dreamlike, galaxy setting. 

  • Client

    Samsung

  • Project

    Samsung Galaxy S25 Edge

  • Year

    2025

  • Production

    Dreampop Studios

  • Design, Animation, Simulation

    Owen Schmidt

    Greg Cooper

  • Sound

    Smider Agency

A sleek, futuristic CGI campaign for the Samsung Galaxy S25 Edge, exploring the device’s ultra-thin form through light, motion, and atmosphere. Created for social, the visuals highlight the device’s precision and minimal form through cinematic transitions.

The campaign opens in a quiet, snow-covered landscape, still and vast, before dissolving into a star-filled sky. A shooting star appears, and the phone’s edge is revealed - so thin it could be mistaken for one.

Close-up shot of snow particles animation
Process shot of snow particles animation
New York
New Zealand