To celebrate the launch of the Samsung Galaxy S25 Edge, we crafted a surreal CGI campaign that highlights the phone’s ultra-thin profile and refined elegance within a dreamlike, galaxy setting. 

A sleek, futuristic CGI campaign for the Samsung Galaxy S25 Edge, exploring the device’s ultra-thin form through light, motion, and atmosphere. Created for social, the visuals highlight the device’s precision and minimal form through cinematic transitions.

The campaign opens in a quiet, snow-covered landscape, still and vast, before dissolving into a star-filled sky. Three shooting stars appear in a subtle nod to Samsung’s name (“three stars”), before converging to reveal the phone’s edge, so thin it could almost be mistaken for one.