A mixed-reality campaign for Kate Spade New York, capturing the spirit of the Spring 2024 collection through color, motion, and joy.
A mixed-reality CGI campaign for Kate Spade New York, built around the idea of “Time to Spring” - where the environment bursts into bloom through playful, surreal motion.
Created in collaboration with The Digital Fairy, the campaign blends CGI with real-world footage, creating a joyful, expressive moment.
The visuals lean into bold color and playful movement - capturing a sense of lightness and energy that defines the season.
