We created two vibrant, animated alternate universes to celebrate the launch of Haus Labs' new Glassy Balm Highlighter and B Structural Volumizing and Lengthening Mascara, set against a backdrop of immersive ASMR sounds.

For the first video, our objective was to showcase the Glassy Balm Highlighter's stunning range of colors and its unique high-quality formula, featuring sea fennel and wakame.

The animation unfolds within a futuristic production line, where six distinct shades of balm rotate against a sleek, glass-like laboratory backdrop. In the foreground, empty tubes glide along the production line, it's filled with rich colors and lush green ingredients, highlighting the product's quality, variety, and innovative composition.

In the second video, we developed a CGI animation to celebrate the launch of Haus Labs by Lady Gaga' new B Structural Volumizing and Lengthening Mascara. Our goal was to craft a captivating storytelling experience with a predominantly grayscale color palette, accentuated by subtle hints of the brand's signature green and set against a powerful music backdrop.

The animation opens with a burst of metallic liquid, from which the mascara elegantly emerges and unveils its sleek design.  After the wand glides over eyelashes, translucent black-and-white helixes swirl around the lashes, highlighting not only the product's sophisticated look but also its unique and high-performance formula.