We led and directed a series of 3D campaigns for Haus Labs by Lady Gaga, creating distinct visual worlds for the brand’s mascara and highlighter launches across social platforms.

Working with a small team of 3D artists and a sound design agency, we led the full creative process - from concept and storyboarding through production and post.

The mascara campaign, marking Haus Labs’ first mascara launch in Sephora, unfolds within a sleek chrome-and-black world. Fluid forms visualize the product’s skincare innovation, expressing nourishment and strength through movement and texture.

In contrast, the highlighter campaign explores a brighter, ethereal atmosphere inspired by a futuristic beauty lab. Showcasing the Glowy Balm Highlighter’s range of colors and ingredients, the visuals take on an ASMR-inspired approach - combining soft motion, light, and sound to create a playful, immersive world. Together, the campaigns translate Haus Labs’ science-driven formulas into two distinct, immersive visual worlds.