A mixed-reality CGI campaign for Ghirardelli Chocolate, transforming the Empire State Building into a surreal, oversized dessert world to mark the brand’s East Coast launch.

A mixed-reality CGI campaign for Ghirardelli, transforming New York City into a surreal, oversized dessert world to mark the brand’s first East Coast store.

Layers of rich chocolate, whipped cream, cherries, and nuts envelop the city’s most iconic landmarks—reimagining them as the brand’s signature sundae.

The campaign ran across Ghirardelli’s social channels and lives as a permanent digital installation at the Empire State Building store.