Celebrating Ghirardelli’s Inaugural New York City Store in the Empire State Building

We were thrilled to work on a two-part campaign celebrating chocolate and ice cream brand Ghirardelli’s first-ever store in New York City. 

The first video reimagined the iconic Empire State Building, home to the new store, with layers of rich chocolate, creamy ice cream, cherries, and nuts to resemble the brand’s signature sundae. This playful visual symbolized Ghirardelli's arrival in the Big Apple, turning one of the city's most famous landmarks into an icon of indulgence. The video continues to feature in the physical store interior’s digital displays.

The second video brought Ghirardelli’s iconic sundaes to life in Times Square, with scoops leaping from a billboard onto a line of yellow taxis, turning the city’s iconic traffic into a whimsical dessert production line. The video was featured extensively on Ghirardelli’s social media.