We were commissioned to create a series of mixed-reality 3D advertisements celebrating the opening of Ghirardelli Chocolate’s first store in the east coast at the Empire State Building in New York City.

We were thrilled to work on a two-part campaign celebrating chocolate and ice cream brand Ghirardelli’s first-ever store in New York City. 

Our advertisements reimagines New York City with layers of rich chocolate, whipped cream, cherries, and nuts appearing to resemble the brand’s signature sundae, playfully announcing Ghirardelli’s arrival to the Big Apple and turning the city’s most famous landmarks into a symbol of indulgence.

The assets were promoted across Ghirardelli Chocolate’s social channels and are displayed in-store as a digital art installation at the Empire State Building location, capturing the brand’s spirit of joy and indulgence in New York City.