A bold, playful CGI campaign for Crocs, transforming the product into an exaggerated, surreal world of color, scale, and motion.

  • Project

    Crocs

  • Year

    2023

  • 3D Software

    Cinema 4D

  • Modelling

    Jenny Jiang

  • Animation & texture

    Jenny Jiang

Crocs, a pioneering footwear brand, has redefined the intersection of comfort and style. Famed for their iconic clogs, Crocs have become a symbol of relaxed, easygoing fashion. From their humble origins as functional boating shoes, Crocs have evolved into a global phenomenon, redefining the intersection of comfort and style and loved by all ages. Within this imaginative world, Crocs take each step as an invitation to revel in color and creativity.

Behind-the-scenes world-building for Crocs

New York
New Zealand