We partnered with Algorand to create an expansive 3D visual system for the launch of Algoland an expansive 3D visual system for the launch of the Algoland campaign, a 13-week gamified experience and one of the company's largest retail initiatives at the time.

For the launch of Algoland, we developed a cohesive 3D visual language spanning illustrations, environments, and animations across web, social, and in-person experiences. The work translates the Algorand ecosystem into a series of vibrant landscapes and animated worlds, creating a playful and approachable way to engage with complex technology.

The system included a 30-second hero animation featured across Algorand’s platforms, alongside a series of distinct visual worlds and looping animations inspired by key pillars of the ecosystem.

We also created a set of standalone illustrations used as icons and modular graphics, extending the visual language into a flexible, scalable system.